Daily Trust is hiring SEO Specialist

Media Trust Limited, the publisher of Daily Trust Newspaper and other titles, is hiring an SEO Specialist to write search engine optimized content and manage content publishing on its membership portal, TrustPlus.

Location: Lagos/ Abuja

Ideal candidate

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He /she must have a track record of reporting and writing in English.
The ideal candidate should have a vast understanding of Nigeria, its media market, audience and digital trends.

Responsibilities

Draft and implement SEO optimization strategy for DailyTrust website and social media platforms.
Write search engine optimized copies for Trust Plus flagship titles, Youthville+ and Careerville.
Optimize published articles on the website (page titles, Meta descriptions, h1s, alts, anchor text, etc.)
Conduct keyword research, backlinking and run analysis.
Conduct content marketing strategy analysis.
Source and interview potential news sources and high-profile guests.
Monitor trending topics on social media and write stories that will appeal to a digital audience.

Qualification and experience

Minimum of a degree in Mass Communication, English, Social Sciences or any relevant discipline.

Minimum of two-year experience in a similar role.

Skills and competencies

Proficiency in English language
Verbal and written communication skills
Knowledge of SEO and how it applies to content marketing
Basic knowledge of HTML
Knowledge of analytics tools like Google and Bing analytics
Understanding of Hausa language is not compulsory, but an added advantage
Sound editorial judgment
Knowledge of social media and creative ways of using it to drive engagement
Strong journalism and field reporting experience
Ability to work as a team player and respond to tight deadlines
Familiarity with the Nigerian media landscape
Knowledge of any audio, video, or photo editing software program will be valuable addition