Daily Trust Foundation, with support from MacArthur Foundation, has organised a three-day media management and entrepreneurship workshop for editors.
Speaking at the opening in Abuja on Monday, the chairman of the foundation, Alhaji Bilya Bala, said the programme aimed at meeting media needs in “this age of The Internet.”
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Bala said the training was to expose media executives to the kinds of knowledge they must have to effectively fashion the way forward for their organisations.
“Most of these were targeted at reporters and line editors. However, this training is targeted at editors. It was deliberately planned to meet media needs in this age of The Internet.
“Media and Journalism are at a crossroads. The path to the future is foggy. But not taking steps forward is dangerous and deadly. This training is to expose media executives to the kinds of knowledge they must have to effectively fashion the way forward for their organisations.
“We have carefully selected the facilitators, made up of seasoned media entrepreneurs and administrators, among them Mallam Kabiru Yusuf, who, though calm and not a man who sings his own songs, has made a visible mark in media enterprise in Nigeria. An hour with him may be more profitable than a two-year master’s class on media management. So are other facilitators at this workshop. We selected them because of their expertise in various aspects of media management.
“We believe that regardless of platforms, the challenges the media face are common. This workshop shall be relevant to all editors and media executives who are here today,” he said.
Among the dignitaries who shared experiences at the training were the Chairman, Media Trust Group, Malam Kabiru Yusuf; Director, Media Trust Group, Malam Mannir Dan Ali; Dr Kole Shettima, Director (Africa) MacArthur Foundation represented by Mr Dayo Olaide, a director at the foundation; Vice Chancellor, Federal University, Kushere, Gombe, Prof Umar Pate; and CEO Almak Media, Aliu Akoshile, among others.
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