Dabota Lawson, a beauty queen turned entrepreneur, has become a pivotal figure in the Nigerian skincare industry with her brand, Dabota Cosmetics.
Her journey from the runway to the boardroom is not just inspiring but also indicative of a broader trend of African entrepreneurs reshaping the global beauty landscape.
She launched Dabota Cosmetics in 2015 with a vision: to create high-quality, affordable beauty products tailored to the diverse skin tones and types of African women.
“I wanted to fill a gap in the market,” Lawson explains. “Many international brands didn’t cater to the unique needs of African skin. Dabota Cosmetics was born out of a need for inclusivity and quality,” she said.
Since its inception, Dabota Cosmetics has experienced significant growth.
Sales figures from Dabota Cosmetics indicate a steady annual growth rate of 15%, with their skincare line being the most popular segment.
Products like the Dabota Lightening Serum and the Dabota Anti-Aging Cream have become bestsellers, praised for their effectiveness and affordability.
“Dabota Cosmetics prides itself on using natural ingredients sourced locally within Nigeria. This commitment not only supports local farmers but also ensures the products are suitable for the African climate and skin types. The brand’s focus on research and development has led to innovative products that address common skincare concerns such as hyperpigmentation, acne, and premature aging,” she said.
“Beyond beauty, Dabota Lawson is passionate about empowering women. Her brand’s ethos centers around confidence and self-love. “Beauty is not just about appearance; it’s about feeling good in your skin,” Lawson states. This philosophy is evident in Dabota Cosmetics’ marketing campaigns, which feature women of various ages, sizes, and skin tones. Women supporting women is crucial for societal growth,” she affirms.
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