Culture ministry targets $100b GDP, unveils creative economy roadmap

The Ministry of Art, Culture and Creative Economy has unveiled a roadmap to drive Nigeria’s culture and showcase its creators to the world. 

The Minister, Hannatu Musa Musawa, stated this while unveiling the ministry’s roadmap at its maiden Creative Economy Roundtable held at the Banquet Hall, State House, Abuja. 

She enumerated the five key pillars upon which the vision of the ministry rests, which include Policy, Legislative, Regulatory and Intellectual Property Reforms, Cultural Plan and Economic Plan, Private Sector Engagement and Destination 2030, Nigeria Everywhere. 

She said, “The Economic Plan is aimed at creating millions of jobs, supported by comprehensive skills training programs. Our objective is to contribute 10% to the nation’s GDP, expanding sectoral GDP to a remarkable $100 billion by the year 2030. 

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”The creative industries are the heartbeat of the new economy, serving as an engine of economic growth, a catalyst of change, and a generator of employment opportunities. We are uniquely positioned in this great nation, endowed with an abundance of human capital and boundless possibilities. 

“Our transformation team has delved deep into the very fabric of this sector, understanding its dynamics, seizing up the opportunities it presents, and benchmarking against model countries and sectors.

 “In the past few months, since I assumed the role of Minister of Art, Culture, and Creative Economy, my dedicated team and I have been working relentlessly on a multitude of initiatives across various work streams. Our collective aim is singular, and it is bold: to position Nigeria as the world’s culture, creativity, and entertainment capital.

She said that Nigeria’s cultural influence will transcend borders as a brand that will also unite Nigerians across all initiatives.

“We have created a brand that will unite us across all initiatives as both our overall strategic direction and our soft power initiative. Destination 2030, Nigeria Everywhere will promote our culture and showcase our creators to the world, establishing Nigeria as the leading global hub for arts, culture, and creativity.”