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Concept1 Basketball Shoes from Athletic Propulsion Labs

A “launch pad” in the ball of the foot – where most of the energy for a vertical jump originates – compresses to store energy…

A “launch pad” in the ball of the foot – where most of the energy for a vertical jump originates – compresses to store energy then releases it as the athlete jumps.  The shoes were tested at a US university by “two biomechanics PhDs, who specialize in vertical leap, [who] concluded that Athletic Propulsion Labs™ Concept 1 provided a STATISTICALLY SIGNIFICANT increase in vertical leap compared to a leading brand’s most expensive high performance basketball shoe.”  The shoes were designed for serious playing by “ collegiate basketball players who understand the importance of feel, support, traction, durability, and overall performance.”  The APL Concept1 shoes are available in black or white for $300.00.

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