Coca-Cola launches Wozzaah to celebrate African creativity

In a groundbreaking celebration of African creativity, Coca-Cola has, in Port Harcourt, Rivers State, unveiled its latest limited-edition beverage, Coca-Cola Wozzaah Zero Sugar.

The product is crafted to highlight Africa’s rich heritage, offering a unique flavor profile inspired by the continent’s diverse cultures and landscapes. 

Coca-Cola has collaborated with renowned Nigerian artist Lojay, a prominent figure in the Afrobeats genre, to amplify the authenticity of the product’s launch. Lojay’s dynamic energy resonates with the young generation, celebrating and redefining African culture through music and art.

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Soji Omoigui, Senior Frontline Marketing Manager for Coca-Cola Nigeria Limited, said Wozzaah was a tribute to African culture, merging innovation and creativity. The launch event showcased live performances from Lojay and top artists, transforming the product reveal into a vibrant cultural celebration.