Coca-Cola appoints Olajide as MD | Dailytrust
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Coca-Cola appoints Olajide as MD

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The Coca-Cola Company has announced the appointment of Alfred Olajide as its new Vice President and Managing Director for its Nigeria Operations.

In a statement, the company said Olajide replaces Yebeltal Getachew whose tenure ended on December 31, 2020.

Olajide brings several years of experience to bear in his new role, nine of which were at the Coca-Cola Company having served in different capacities.

In August 2020, The Coca-Cola Company announced a global restructuring with its 17 business units compressed into nine operating units.

Announcing the change in structure, the company Chairman and CEO, James Quincey, said it will shift marketing to drive more growth and “put execution closer to customers and consumers while prioritising a portfolio of strong brands”.

On his appointment, Olajide said: “These are very exciting times for the global Coca-Cola business, and I look forward to contributing my own quota to a business I love so much, especially at such an interesting time as this.

“Nigeria is a huge market, and I am optimistic about the growth we can achieve together with our bottling partners.”

Alfred holds a First-Class Bachelor’s Degree from the University of Ibadan, Nigeria, and an MBA from the University of Leicester, United Kingdom.