This year’s award, according to the organizers, is dedicated to the memory of late rap star, Olaitan Olanipekun, popularly known as Da Grin, who died on April 23, 2010 due to injuries sustained after a ghastly motor accident on the Agege motor road, Mushin, Lagos.
Mr. Seye Kehinde, publisher, City People, told reporters that “this year’s award will be quite different from what has ever been experienced in Nigeria.“
“City People Entertainment was initiated in 2004 and since its inception; we have done over 500 events, partnering with over 200 companies as our own little way of contributing to the growth of entertainment in Nigeria. City People Entertainment awards were conceived in 2009 with the objective of having music, movie and comedy stars gather under one roof, for one purpose. People are used to music or movie awards, but we are encompassing all and we are very proud to be the only outfit that has taken the giant step to do it.
“Last year, we had the debut edition in Abeokuta, but this year, the award will hold in Lagos. This year, much is expected from us because of the stunt we pulled last year and I must say categorically that we will not disappoint. We have dedicated the award to Da Grin not only because the talented rapper died at his prime or had an effect on the lives of millions of Nigerians but also because he was very close to City People Entertainment. He performed in over 10 of our shows and was regular in our corporate office for one reason or the other.
“He was a very humble and pleasant person, so we thought he deserves it all and should be celebrated, even in death,” Kehinde said.