Chivita wins best brand award

Fruit juice brand, Chivita 100%, has emerged as the Best Premium Quality Natural Fruit Juice Brand of the Decade at the recently held West Africa Brands Excellence Awards in Lagos to mark its 10th anniversary of recognising excellence and to celebrate the 2021 winners.

The West Africa Brands Excellence Awards is awarded annually to companies, agencies and brands that have been consistent in delivering impressive results within the 12 months of review, as well as to individuals who have shown true achievements in their respective sectors.

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The award is a recognition of Chivita 100%’s market leadership in the fruit juice category as it continues to be at the forefront of enlightening and promoting 100% fruit juice consumption for everyday wellness.

The Institute of Brand Management of Nigeria, the organizers of the 10th West Africa Brands Excellence Awards, said: “Chivita 100% has been recognized as the fruit juice brand of the decade because of its immense contributions to the growth, development, continuous innovation, and market leadership in the fruit juice category of the Nigerian Fast Moving Consumer Goods (FMCG) industry.”

The Managing Director of CHI Limited, Mr Deepanjan Roy, said: “The fruit juice brand of the decade award for Chivita 100% is a positive scorecard of our efforts to maintain dominance in the fruit juice category through innovation, consumer satisfaction and driving the 100% fruit juice consumption narrative in Nigeria through advocacy and engagements.”