Chivita, a juice brand, has launched a new campaign that harps on innovation, prioritising consumers’ expectations as well as their need for health, nutrition and refreshment.
According to a statement yesterday, the new campaign tagged, ‘Everyone has a Chivita’ began across multimedia platforms early in March for various Chivita drinks including its juices, nectar and still drinks category.
“It is to raise consumer consciousness to the various offerings by Chivita,” said CHI Limited, the producing company.
The product which is in varying pack sizes such as one litre, 500ml, among others, could be offered for work, schools and leisure.
The statement also said Happy Hour, a brand of Chivita, is rated the fastest growing juice brand with innovative variants that keep consumers refreshed while Chivita Ice Tea is the perfect beverage for rejuvenation, and provides valuable nutrients required by the body.
Commenting on the campaign as well as the products’ strength, CHI Limited Marketing Director, Mrs Toyin Nnodi, stated that the objective of the “Everyone has a Chivita” campaign is to remind consumers of the high quality, nourishing and fruity goodness that the innovative Chivita brand provides to meet their varying needs.
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