Chivita Active launches new marketing campaign

Chivita Active, one of Nigeria’s leading fruit juice brands, has launched a new marketing campaign tagged ‘C’mon Get Active’. 

The campaign is designed to inspire consumers to get active and encourage wellness through active health, while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler for a healthy active life. 

The C’mon Get Active campaign aligns with the growing consciousness amongst Nigerians to stay healthy by embarking on a journey of active health. It tells stories of ordinary people who in their own special ways say YES to active health, by simple and engaging workouts across various parts of the day. 

With the ‘Chivita Active Power of 6 Citrus’ offering already building brand relevance through its positioning for active health, introduction of ‘Chivita Active Vegetable Fruit Nectar’, is an innovative approach at integrating healthy lifestyle and enhanced nourishment.  

Commenting on the new campaign, Chi Limited’s Marketing Director, Probal Bhattacharya, said that the new Chivita Active campaign C’mon Get Active is a call to consumers to get active by connecting with their aspiration for living a healthy active life.