CHI Limited has unveiled two separate packs for Chivita Active Zest drink, it said in a statement.
The new 125ml and 50ml pack sizes for its hugely popular sub-brand Chivita Active Zest, the 125ml and 50ml pack sizes are a strategic move to ensure more product affordability and accessibility to a wider spectrum of Nigerian consumers.
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The new Chivita Active Zest 125ml and 50ml pack sizes join the 330ml can on the market shelf and retail across departmental stores and neighbourhood shops across Nigeria.
“The affordability and accessibility of the brand is sure to trigger more demand, maintain market dominance and also improve penetration in geographical markets.
Commenting, CHI Ltd Marketing Director, Toyin Nnodi, said: “We are pleased to launch Chivita Active Zest 125ml and 50ml packs at a very affordable price point enabling more consumers to try as well as enjoy their favourite juice.”
Esther Chukwu
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