Chi Limited, manufacturers of various fruit drinks, has harped on the health benefits of Capri-Sun fruit drink, describing it as a having a ‘Clean Recipe’ that gives it edge over many brands in the market
The company pointed out that while there are several brands in the fruit drink category targeted at children and currently competing for leadership through various offerings, a ‘Clean Recipe’ is Capri-Sun.
While many brands are a mixture of artificial colours, artificial flavours, artificial sweeteners and preservatives, Capri-Sun is a leading brand in this category because it contains natural ingredients that can contribute to the growth and development of children.
The ‘Clean Recipe’ of Capri-Sun follows in the tradition of Chi Limited, one of the companies in the food and beverage industry in Nigeria.
The company maintained the Capri-Sun unique production processes ensure the use of only premium natural ingredients and quality packaging that guarantees optimal retention of fruit contents. Capri-Sun can be consumed by young children any day, anytime, and anywhere, on its own or with meals. It is perfect for lunchboxes, picnics, after school activities, family days out, on-the-go, etc.
Mrs. Funmi Ogunjobi, a nutritionist and mother of three, stressed that in today’s world where fruit drinks that do not meet the quality benchmark are being widely promoted despite consumer complaints, products with natural ingredients will surely have an edge in the minds of parents who want the best for their children.
“My children’s school bags are never complete without a pack of their favourite Capri-Sun because they know what they want. I know what is best for them, and that is why I always ensure to give them Capri-Sun daily,” she added.
Capri-Sun is available in Orange and Apple variants, and comes in 200ml and 100ml fun pouches. It can be purchased in all departmental stores, neighbourhood shops, open markets and supermarkets located nationwide
The company further explained that as most children have a sweet tooth and are prone to asking for sugary beverages, guiding them towards more natural options is important for their overall health.