Marketing Communications experts have come together to identify with a paradigm shift in the practice, dynamics and value rating for the profession, as a critical implication of the BIG DATA era.
This industry-wide observation represents a major shift in practice fundamentals among industry practitioners, and the industry’s value proposition for clients, as the industry keeps pace with its evolution occasioned by technological innovation.
To note, the paradigm shift in marketing communication practice consequent upon the new age technology bothers on content development and input analysis. For effective and efficient marketing communication, size of information, ease of data analysis and efficient transfer of information is key, and all of these are only possible in the face of technological infrastructure enabled by BIG-DATA; a technological framework for online information highway.
