Since launching in 2013, Biesloaded has grown from an entertainment and music website into a full-blown 360-entertainment company in Nigeria, promoting street musical talents and It’s regarded as one of Nigerians street music promoters, promoting Nigerian artists on the global stage. Word on the street has it that “Bieloaded is an entertainment hub for Street music”.
It also poses as the gateway for the street culture, as its platform represents the street lingo and music.
The Nigerian street culture is definitely having a moment of a lifetime, as Portable breaks into the Europe chart on their song “Tony Montana” with Skepta & Jae5 — earning Portable his first Europe chart entry at number 23 on the Irish Singles Chart.
Nigerian street on its wave to break globally like Afrobeat’s did. Nigeria being the most-populated country in Africa, with a population of over 195 million, having the largest Black population in the world, and the second largest English-speaking country. Might just boast the street music culture and lingo into the largest market globally.
The entertainment platform has featured groundbreaking artists including singer Burna Boy, Rexxie, Davido, Naira Marley, Seyi Vibez, Asake, and dancer Poco Lee. Its co-founder Adewumi Adenju — serves as the Social Media Manager for Zanku Records and also holds the position of their Public Relations officer.
His passion for promoting street talents lead Adewumi into releasing a song with street artists including Kabex, MohBad, Payan Boi, DJ Shizzy, SunkkeySnoop, and Sammy Exile.