Avante Entertainment, which handles the affairs of singers, Mayorkun and Ajebo Hustlers, has revealed plans to unveil a new artiste named Frayz.
The company said in a statement that Frayz was set apart by his suave ability to craft melodies and rhythms.
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According to the statement, Frayz has the making of a potent afrobeats superstar.
“With conviction and a truckload of talent, the singer has always been ready to add his own rhythm to Afrobeats constantly beating pulse,” the company said.
It added “Born Akinfolarin Ayo, Frayz is a singer and songwriter who infuses his smooth R&B vocals with key elements of Afropop and Afrobeat. Birth in Lagos with his roots in the hilly state of Ondo, Frayz realised his gifts at a very young age, finding inspiration in the eclectic music of Bob Marley, in the experimental soul of Fela Kuti, and the enigmatic showmanship of Michael Jackson. Just 23 years of age, however, the singer still swears by the stars of his generation as he highlights Wizkid, Drake and J Cole as some of his other influences.
“Now, in less than a year since he graduated from Babcock University, Nigeria, Avante Entertainment raises Frayz on a pedestal and they set him up for success.”
Frayz, while speaking on his signing to the record label, said, “I’m super excited about getting signed to Avante. I have seen and heard a lot of their success stories, so I have no doubt we are going to have a very successful run.”
The company expressed excitement about the partnership, describing Frayz as a talented kid “We are ready to put our all behind him; he’s definitely a superstar,” the statement added.
Avante Entertainment, which was founded by three childhood friends — David Edogame, Samfrank Abarikwu & Yinka Akinsanya — has a history of establishing its roots in the Afrobeats scene as far back as 2013 with Avante TV (a YouTube channel).
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