Audiomack, a music-streaming platform, has launched its Audiomack Monetisation Programme (AMP) in Nigeria.
Nigeria is the latest country to enjoy the platform which already exists in Ghana, Kenya, Mexico (LATAM), India (South Asia), Trinidad and Tobago, Haiti and Europe.
According to Audiomack, the platform is poised to support and encourage young Nigerians, upcoming artists and discovery of talents.
Audiomack, in a statement, said AMP stands out as “the only streaming service to directly pay artists with no third party.”
Authenticated creators are paid instantly through the backend of the digital streaming provider, setting a precedent worldwide with the global launch of AMP.
It allows creators to immediately access streaming revenue to benefit their careers. There’s nothing like it on any other DSP.
Last year, AMP opened up to authenticated creators in the United States, United Kingdom and Canada.
It said, “Some of the most influential artists of today have utilised AMP as a stepping stone to critical mass. In its initial beta phase in 2019, the programme attracted future superstars such as Megan Thee Stallion, Lil Durk and Flume.”