The Ashaka Cement Company, a subsidiary of Lafarge Africa, has rewarded its loyal customers and distributors with heavy duty trucks and all-expense paid trips to Saudi Arabi to perform Umrah, for their excellent performance in 2018.
Speaking at the award presentation ceremony held in Gombe, the Managing Director of Ashaka Cement, Rabiu Abdulahi Umar, said the customer loyalty award was part of the company’s initiatives to celebrate its customers for their hard work, commitment and support in 2018 and over the years.
He said as the foremost foreign direct investment company in the North East the company was not only rewarding customers but also investing in the community
“We are grateful for the loyalty of our customers through the years which has allowed us to improve performance all these years. Lafarge Africa is keen on investing in Ashaka. The power plant, infrastructure, and cement capacity are all testament to this commitment. We are celebrating a good year and look forward to even better collaboration in 2019,” he said.
Also speaking at the event, the Country Chief Executive Officer of Lafarge Africa, Mr. Michel Puchercos, thanked all the distributors for their remarkable performance in keeping the Lafarge range of products as one of the top brands in the market.
“For your commitment to results through the years and in 2018 in particular, Lafarge Africa says a big thank you and we look forward to a more fruitful year in 2019. This year, we are set to change the way we do business with our customers by empowering our customers to become partners.
“To achieve this Lafarge Africa Plc has embarked on a business transformation project which is aimed at improving operating efficiencies and interactions with our customers for a mutually beneficial relationship. Our new strategy has started to deliver results and we are on a new path of profitable growth,” Puchercos said.
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