Artists need more strategies in marketing their works – Sen Sor

An award-winning Nigerian artist Sen Sor has said beyond the production of works, artists need more strategies in marketing their works. 

Sor, who spoke after his joint exhibition with Amarachi Odimba in Abuja, said an all-encompassing knowledge would help artists in excelling globally. 

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He said the exhibition which was tagged ‘Shared Encounters’ explored artistic engagement of a sense of mutuality. He added that it also showed experiences from uncertain times, “reflections on our social structures, and the similarities in our responses to the tantrums of life.”

Speaking on his partnership with Amarachi, he urged artists to explore partnership, adding that the similarities in their practice ensured that the partnership was successful. 

“Both of us have had a couple of exhibitions both solos and groups. What makes this special is that it is a duo, that showcases strength in style, themes, subjects and of course a sense of the much talked about balance in gender,” he said. 

The General manager of Fraser Suites Abuja, Deniz Isikci, who hosted the exhibition said, “From a formal point, each of these artists has highlighted design elements like line, colour, texture and form. The human figure is given prominence in most of the paintings on display, deploying it as a motif worth celebrating and contemplating.” 

Among dignitaries present at the exhibition were ambassadors of Italy, Turkey and Brazil.