AREWA24 expands operation to 4 W/African countries

AREWA24, the leading 24/7 Hausa language family entertainment, has announced collaboration with CANAL+ International, in expanding its television broadcast reach into four additional countries of Benin Republic, Burkina Faso, Mali and Togo, on CANAL+ CH 297.

In a statement Wednesday, it said this brings AREWA24’s presence to eight West African countries, including Nigeria, Niger, Cameroon and Chad.

It stated that the expansion demonstrates its strategic and enviable partnership between CANAL+ International and AREWA24 in democratising access to quality information and entertainment across Africa.

“This growth brings AREWA24’s unique blend of quality programming to millions of potential television viewers across Benin Republic, Burkina Faso, Mali and Togo. With this significant increase in TV audience reach, AREWA24 continues its mission of reflecting pride in the culture of Hausa speaking people globally, by delivering world-class content that informs, entertains and inspires.

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“We are thrilled to offer our programming to millions of new viewers in Benin Republic, Burkina Faso, Mali and Togo, in partnership with CANAL+ International,” says Celestine Umeibe, AREWA24’s Deputy CEO and Chief Commercial Officer.

He said the expansion marks a pivotal milestone in AREWA24’s journey of becoming the leading media organisation in Africa and strengthened its global presence, uniting language and culture across West Africa, while opening significant opportunities for advertisers and brands to connect with viewers in dynamic and high-growth West African markets.

“AREWA24’s diverse lineup of shows, such as its hit drama series; Dadin Kowa, Kwana Casa’in and Gidan Badamasi, its popular youth show, Arewa Gen-Z, its women’s show, Mata A Yau, and its daily breakfast show, Gari Ya Waye, its continuous commitment to international standards of production quality, and the production of locally-relevant programming that reflects pride in culture, makes it the most trusted source of Hausa language family entertainment,” he said.