Milwaukee Bucks forward Giannis Antetokounmpo has become WhatsApp’s first-ever global brand partner.
In a statement made available to Daily Trust, the 2021 NBA All-Star Most Valuable Player said working with the messaging app is important to him as it helps him stay connected to his Nigerian roots.
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“WhatsApp has kept me connected to my loved ones, my friends, my communities and everyone important to me. It’s a link to home in Greece, and a link to my family roots in Nigeria.
“Having easy access to my communities has helped build me into the person and athlete I am today, and working with WhatsApp – a messaging service that I use every day to stay connected with family – is important to me. I look forward to building on this partnership together,” he said.
To announce the partnership, Giannis took to his All-Star Game tunnel walk wearing a custom hoodie designed by Post Imperial, the fashion brand founded by Nigerian-American designer Niyi Okuboyejo.
“When I think about Nigeria, I think about where my mum and dad came from, but also the youth, the artists, the talent who work tirelessly on their craft.
“It’s been incredible to collaborate with Niyi of Post Imperial, an incredible entrepreneur who exemplifies the enduring spirit of Nigerian culture, on this WhatsApp project,” he said.