Consumers of Amstel Malta, Nigeria’s premium malt brand, have been treated to several nights of fun and excitement as lucky Nigerians got a chance to watch the stage play, Moremi The Musical, currently showing at Terra Kulture in Lagos till May 5.
The lucky consumers were randomly selected on social media and hosted at the show to enjoy the beautifully told story of the courageous queen who is famed for aiding the liberation of her Yoruba folks.
Produced by Bolanle Austen Peters, the two-hour play was about Queen Moremi, whose huge sacrifices to secure her people’s freedom, was first told on stage last year, with a total of 21 shows in Lagos and a few more in Europe and the United States.
The queen is said to have been taken captive at the time when her people of Ife were at war with another tribe. During the time of her forced marriage, she learned the secrets of her captor’s army, leaked those secrets and helped her people win the war so she could return home to her first husband – King Oramiyan of Ife.
A statement from Amstel Malta said it sponsored the return of Moremi The Musical, one of Nigeria’s most brilliant historic stories to theatre, as part of the brand’s mission to help Nigerians continue living their best lives.
“As a brand, Amstel Malta has continuously found exciting ways to reward consumer loyalty with initiatives that drive home its message of celebrating life to its fullest,” it added.
It will be recalled that last year, the brand supported Africa’s largest fitness festival, #FitFamFest2018, where consumers took part in exciting activities and went home with exciting giveaways.
“The Amstel Malta sponsorship is expected to run until the 5th of May when the play, which has already attracted the audience of dignitaries like the Ooni of Ife, closes at the Terra Kulture in Lagos,” the statement added.
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