Plaqad, a marketing and public relations software firm, is set to launch a proprietary marketing platform that lets brands advance an affordable, data-driven campaign from start to finish.
The platform, which automates the entire campaign workflow, gives users the ability to find and hire talent and service providers, launch a campaign, track and measure campaign performance and process vendor payments—all in one place.
BlackHouse Media and Plaqad Founder, Ayeni Adekunle say the firm has helped businesses achieve their missions over the years.
“In line with our mantra ‘Make Your Voice Heard,’ we continue to live our mission to help businesses irrespective of their sizes, location or budget, reach and effectively engage their audience.
“We conceived the idea for Plaqad to help democratize an important aspect of modern communications.”
The tech and PR firm launched its initial offering, SocialCred, a free influencer and social media ranking tool, in June.
SocialCred is a free influencer and social media ranking tool that leverages non-traditional metrics to measure influence on Twitter, LinkedIn and Facebook. It provides social media users with actionable insights to grow their influence, while also providing brands with sufficient data on influencers to make informed decisions on which creator to partner with. The tool, by downplaying traditional metrics like reach and impressions, also helps to counter influencer fraud and measure real engagement.
The firm was first established in 2017 as a startup within BlackHouse Media (BHM), one of the most successful PR companies in Africa to connect brands and individuals to bloggers, news websites, publishers and social influencers.
Today, Plaqad, strengthened by a community of over 15,000 influencers, creators and publishers, has successfully placed over 25,000 pieces of content on social and web platforms across four continents.
The Plaqad platform is the result of years of industry experience, active listening, data and insights gathering and solution-driven engineering to uniquely solve age-long PR and marketing issues.
“Our platform gives every individual and brand a voice in the marketplace by opening up access to quality talent and tools and automating the entire process of executing PR and marketing campaigns,” said Plaqad CEO, Gbenga Sogbaike.
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