Embrace proactive wellness, firm urges consumers

By Maryam Bello

CHI Limited, producers of Chivita fruit juice drinks, has said it will hold the third Chivita World Juice Day next week, as it urged customers to embrace proactive health and wellness routines.

The company which disclosed this in a statement yesterday, said with rising focus on health especially in the COVID-19 era, emphasis has shifted to adjusting to the new normal of embracing proactive health and wellness routines.

It said the event with the theme, “Fruit Juice: Powering My Health My Way”, as the third in the series, will highlight the increasing need for consumers to take practical steps to be in control of their well-being.

The company also encouraged consumers to be involved in taking steps in lifestyle modifications, self-awareness, and choosing to consume food and drinks that enhance daily nutrition by actively including fruit juices to boost their well-being.

The event, which will be both physical and virtual, will host presentations and panellist discussions featuring experts’ analyses on the benefits of including fruit juices in daily health routine.

It will also feature engaging sessions with tips, ideas, and new exciting recipes of smoothies, mocktails, mixes, and blends with Chivita brands through videos, thereby making these contents sharable.

Commenting, CHI Limited Marketing Director, Mrs Toyin Nnodi, said: “Through this year’s Chivita World Juice Day celebrations, we are providing a platform of information for discerning consumers to create and enjoy on their own terms with fruit juice mixtures, fruit juice mocktails, fruit juice smoothies, or just straight-up consumption of Chivita Juices for daily health and wellness.”