Diamonds, less of investment than gold — Whitestone Jewellers

The Chief Executive Officer of Nigerian-owned, London-based luxury jewelry brand, Whitestone Jewellers, Matthew Awotunde who has been dealing in jewelry watches since 2017 has given his own judgment in the age-long battle on which is more valuable between gold and diamond.

According to him in a recent interview he said he would pick gold over diamond when it comes to which is better to invest in.

“Gold I will say, diamonds are usually less of an investment for me. Gold definitely has more value than diamonds in their elements but in jewelry form you really cannot separate because diamonds are set in gold, they go hand in hand. But in their elements (raw form), gold is more valuable because the value is more predictable and stable compared to diamonds. Now, in jewelry form the value of both is one and the same,” he said.

He added. “It all depends on the demand and the supply in the market at the time you’re considering buying, selling or investing. For hundreds of years, gold has been considered a very secure investment. The price of gold per ounce is the same across the world. The price doesn’t change if gold is new bullion or heirloom jewelry.”

Almost since the beginning of time, craftsmen and artists have used gold and diamonds to fabricate stunning jewelry, decorate buildings, create artwork and even embellish furniture. Both gold and diamonds are difficult to mine and require skilled tradesmen to hone and create treasures from raw materials. Both are used in industry and manufacturing.

With their experience in merchandising of gold and diamond and as a top jeweler Whitestone Jewellers said they have customers from all spheres of life with no special categorization.

“Buy from a tested and trusted vendor as it can be difficult to spot a fake jewelry at first sight, a gold plated and solid gold jewelry or watch can look identical but overtime the true identity of the gold plated will show,” he offered his candid advice when it comes to making a choice of jewelry to buy.

Whitestone Jewellers was officially established in 2017 and registered as a limited liability company in Great Britain with an office in Canary Wharf, London, England.

“To spot and purchase a real watch, What I tell people is that you need to verify your dealer, go through reviews, and of course, deal with the right one,” he concluded.

Whitestone Jewellers recently unveiled comedian Mr Jollof as a brand ambassador.