The social audio app ClubHouse has raked in eight million new users since it launched for Android in May.
Now it is turning attention to Nigeria’s community of content creators for even more growth.
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It plans to roll out direct payments between users later this year. It also plans for “creator tipping, subscriptions, ticket” among mechanisms creators can monetise.
The direct payment feature is presently available for users in the US.
The company says its platform has shown how universal voice is as a medium.
“We’ve seen first-hand what we’ve always believed—that the need to gather with other humans is universal,” said ClubHouse co-founder Rohan Seth in a statement.
He spoke in a recent industry meeting–a “townhall meeting”– with Nigerian journalists on –yes–ClubHouse.
The platform, which launched in 2020, is a free social media app powered by voice where people discuss an infinite number of topics in, “rooms.”
In Nigeria, Clubhouse has seen an explosion of excitement around tech, job opportunities, Nollywood, football, and music, especially around Nigerian recording artists.
Currently, more than 500,000 rooms are created daily, and the average Clubhouse user spends more than 60 minutes each day listening and chatting on the platform.
“Clubhouse is focused on its vision of building an exciting, thriving, creator community in Nigeria and around the world,” says co-founder Paul Davison.
Just audio
ClubHouse is audio only, taking away the hassles of video conference app.
It posits the absence of video allows people to focus on speaking with one another versus talking at them—whether in a one-on-one private meeting or an industry meeting.
Daily Trust asked ClubHouse to name its rivals or apps it benchmarks.
“We are not surprised that others have started adding audio features to their products, but we don’t focus on competitors,” the firm emailed back.
“Our product and our community are all that matters to us.”
ClubHouse has no official corporate logo. For an icon, it interchanges the images of users.