ALAT By Wema Bank, Nigeria’s first digital bank, has announced the first edition of its speed-eating competition, tagged the #ALATFoodChallenge, where young Nigerians across the country are being called upon to express their love for food.
The digital bank stated that the contest will award the sum of N100,000 and other gift items to every winner.
The fast-paced competition, which will premiere on the app’s YouTube channel ‘ALAT Showcase’ in the third quarter of the year, will be preceded by a two-week application phase that commenced on June 22, 2021 and will end on July 6, 2021.
The food challenge is open to all interested persons between the ages of 18 to 35 and requires all challengers to sign up on the ALAT app using the code ‘SQUAD’.
Head of Marketing, Corporate Communications and Investor Relations at the Bank, Funmilayo Falola said, “One of the many things that we love as a nation is great food. It will be exciting to see how Nigerians will react to this contest, because if there is something we all culturally agree on, it is food.”
ALAT she said has built a customer base of over 600,000 customers in the past four years, investing over N20 million in various youth-focused initiatives such as SociaLiga, GamOn Turf Football Competition, Social Media Week, and many more since its launch in 2017.
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