The federal government has hailed the role of the African Women Entrepreneurship Programme (AWEP) in consolidating the commitments of the government towards uplifting and empowering women to thrive in their businesses amidst COVID-19 hardship.
The Minister of State for Industry, Trade and Investment, Mariam Katagum, who disclosed this during the virtual conference to celebrate AWEP’s 10th anniversary with the theme, ‘Technology, Collaboration and Resilience- Vital Tools for Sustainable Businesses in the Now’, described it as apt in view of the impact of COVID-19 pandemic on the business landscape.
Katagum said it is important to emphasise the role of technology, which has mitigated the devastating effect of the pandemic on businesses, especially MSMEs, which are dominated by women.
“It is on record that the pandemic has affected all spheres of businesses, be it marketing, services, public relations, security, which has propelled their continued existing/operations by going digital.”
The National President, AWEP Nigeria Chapter, Mrs Angela Ajala, stressed the role and importance of technology in business, adding that it is obvious to everyone that technology drives growth, gives speed and improves operations.
She also said to remain relevant, women in business must embrace technology.
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