Facebook has announced the start of its #FBSuccessStory campaign, aimed at spotlighting Nigerian entrepreneurs.
It helps them to use Facebook, Instagram and WhatsApp to grow their businesses.
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The campaign, running for six weeks, is to celebrate the successful entrepreneurs while inspiring others to rise up.
“This campaign is a celebration of some of these Nigerian SMBs making an impact, both in Nigeria and beyond.” said Kezia Anim-Addo, Facebook’s Head of Communications, Africa.
Running from November 18 to December 21, 2020, #FBSuccessStory will air on both BellaNaija and The Guardian TV, it said in a statement.
Four entrepreneurs have been selected and they are Tricia Ikponmwonba, owner of TriciaBiz; Samiah Oyekan-Ahmed, owner of The Gift Source; Oluwatoyin Onigbanjo, owner of August Secrets, and Gina Ehikodi-Ojo, owner of Foodies and Spice.
Samiah, a medical doctor turned entrepreneur said she grew her business using social media. “As a result of this growth, I have been able to employ more people, and deliver more sales.”
According to Tricia, her online training and academy platform in Lagos helps to prime SMEs. Oluwatoyin fed over 30,000 children with her food and cereal products within the first 18 months. Gina’s Foodies and Spice is a food and travel show helping to promote the catering business in Nigeria.
