Expert harps on entrepreneurship in emerging markets 

The Federal Government and economists have been asked to redirect focus on emerging markets in a bid to revive the economy.

This is because emerging markets and economies “are more nuanced and complex than available scholarly resources fully articulate.”

This was the assertion of Dr. Ola Brown, the author of Economics, Banking and Finance in Emerging Markets where she advised that everyone should be an economist by embracing entrepreneurship.

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At the virtual launch of the book, the author noted that without adequate local knowledge of the complexities in developing economies, the attempt to transpose economic theories and business practices which have been successful in richer countries have turned out to be most times disastrous.

The book she said emanated from her experience after over 10 years’ of doing business as a leading private sector healthcare investor in West Africa, and seven years of discussing economics and banking.

“The purpose of this book is directed towards the dire need to focus on emerging markets. This is because there is very little information on emerging markets, despite its complexity,” he said.

Four-time author Dr Brown said, “I hope that this book and similar books written by Nigerians, Kenyans, Bangladeshis and Indians will begin to refocus the world on the complexity of entrepreneurship andpolicymaking in emerging markets.”

In her keynote address, Toyin F. Sanni, Group Chief Executive Officer of the Emerging Africa Capital Group and Founder, Women in Finance Nigeria said: “Dr. Ola educates her readers in plain language about economics, finance and banking concepts, and also challenges them to make more informed decisions based on their knowledge of the interplay between different market forces.”

Sanni noted that developing the country’s economy is the responsibility of every Nigerian.  She said “I thank and congratulate Dr Ola Brown on her great work and wholly recommend her book to anyone who wants to know more or get fresh perspectives on this topic. I urge everyone of us to think upon, talk about, and more importantly do something about developing our economy and improving the lot not only for ourselves but also of the next Nigerian coming down the lane.”

Also speaking, Sindy Foster, an entrepreneur and Founder NYLON Marketing said the book “is so topical in terms of the Nigerian economy and the existence that we live daily.”