Advertising coys review COVID-19 impact on brands

The International Advertising Association (IAA) Nigeria Chapter is set to review the impact of the COVID-19 pandemic on advertising businesses and its implication on brands,

It will hold the maiden edition of its High Pitch Conversation event with the topic, “COVID-19 and the Power of Empathy Marketing”.

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The conversation which will be hosted by the President, IAA-Nigeria Chapter and Executive Vice-Chairman, Verdant Zeal Group, Dr. Tunji Olugbodi will be held via Zoom platform on Wednesday, October 21, 2020.

A statement from Red Gecko Limited, said the conversation which will focus on how industry leaders in marketing communications can use empathy in creating conversation with clients and consumers in times of difficulty and crisis.

Discussants will include Fredrik Borestrom, President, IAA UK & Head of Agency, International, LinkedIn; Temitope Jemerigbe, Chief Executive Officer, DKK Nigeria, and Feyi Olubodun, Founder/Managing Partner, Open Squares & Author, The Villager.