A Nigerian automotive trading platform, Cars45 has announced the signing of an agreement to support a car television show, ‘Cars and Stars.’
The partnership agreement, which took place in Lagos, seeks to promote the appreciation and culture of car review shows in Nigeria and empower viewers with the knowledge of all things automotive.
‘Cars and Stars,’ which is currently in its second season provides viewers with an informative and entertaining experience via reviews focused on the new and used car industries, exciting celebrity interviews, as well as local and international auto industry news updates.
Mayokun Fadeyibi, Cars45 Vice President, Consumer-to-Business services, described the partnership as a commitment from the company to continue to deepen value creation and reinforce its position as a market-maker within Nigeria’s automotive industry.
“At Cars45, we believe in empowering consumers with knowledge that enables them make informed-buying decisions when making automotive purchases. ‘Cars and Stars’ provides us with a pulpit to extend this value and give Nigeria’s automotive industry the well-needed boost in a fun, relaxed and entertaining way,” Fadeyibi said.
Fadeyibi and Executive Producer, Cars and Stars, Taiwo Onalaja signed the partnership agreement on behalf of their respective organizations.
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