* its first original production with an African cast
MultiChoice on Tuesday announced the world premiere of Mehek, the first Zee World production to star actors from the African continent.
The landmark series, which was shot entirely in India, will premiere on Saturday, 6 April at 8:00pm on Zee World (DSTV Channel 166).
The movie introduces African actors including Shonisani Masutha, Kamogelo Mogale, Ndaba ka Ngwane and Nomava Kibare to Zee World viewers across Sub Sahara Africa.
Mehek is the story of a young girl from Delhi, India whose love for cooking is closely tied to her mother’s memories, Shaurya (Karan Vohra), a rich and arrogant, restaurateur, and Eddie Gabela (Ndaba ka Ngwane), a successful businessman from Africa who moves to Delhi with his family.
“Mehek represents an important and evolutionary part of Zee World’s commitment to providing relevant, exciting and innovative content to its viewers.
“Zee is proud of this production and of our African actors; furthermore, it will undoubtedly set a strong foundation for similar productions in the future,” says Harish Goyal, CEO, Zee Entertainment Africa & Asia Pacific.
Also commenting on the premiere, Ratna Siriah, the Business Head, Zee Entertainment Africa says: “The decision to develop a Bollywood production with African actors stemmed from Zee World’s unequivocal success in Africa and the love showered by our audiences for the channel.
“Zee World has enjoyed tremendous growth throughout the years and Mehek was the obvious next step.”
Similarly, the Executive Head of Content Strategy for MultiChoice, Aletta Alberts, notes “The Multichoice group understands the importance of local content to our subscriber. As Africa’s leading content producer and most loved storyteller, we are delighted that our channel partners such as Zee share in this vision and investing in showcasing local talents in new innovative ways.”
Daily Trust reports that Mehek narrates the story of how two people from vastly different backgrounds are brought together by love.
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