Capri-Sun introduces new 100ml size at N50

At a retail price of N50, Capri-Sun, the favourite fruit drink of children in Nigeria, has been introduced in a new 100ml pouch size in order to meet an increasing consumer demand for more exciting and unique options. The new pouch size is an addition to excite consumers with the goodness of Capri-Sun, but more importantly, to give them the power of choice.

The introduction of the new 100ml pouch size is in keeping with current trends, and is based on a richer understanding of consumer desires to enjoy handy, affordable, convenient and unique Capri-Sun experience in exciting options.

For now, only available in Orange and Apple variants, the launch presents a key advantage to drive value and excitement into the category by offering an appealing product option in line with consumer expectations.

According to Deepanjan Roy, Managing Director of Chi Limited, the Capri-Sun 100ml pouch size is uniquely designed in response to consumer demands.