Pan-African video entertainment company, MultiChoice Nigeria, has offered its customers on the DStv and GOtv platforms a chance to enjoy more channels through its ‘Step Up’ brand campaign.
The campaign which will formally kicks off from January 15 will enable all active and disconnected DStv Compact, Family and Access customers to pay for an upgrade package and get a boost to view programming on an even higher package within 48 hours. The campaign ends on April 15, 2019.
In a statement by the firm on Wednesday, it stated that DStv customers on the Access package can pay N4,000 for Family package and then get a boost to view programmes on the Compact package, while customers on the Family package can pay N6,800 for Compact package and instead view Compact Plus package programming.
Similarly, Compact customers can also pay N10,650 for Compact Plus package and in turn get Premium package programming.
The statement added that GOtv Plus, Value and Lite customers will get upgraded to GOtv Max when they pay a reduced fee of N2,500 while GOtv ‘tops up’ with N700.
“Active and disconnected GOtv Max customers can also take advantage of this limited time offer to renew their subscription for N2,500.
“This campaign will give GOtv customers on Plus, Value and Lite an opportunity to experience the exciting premium content available on GOtv Max including La Liga, Serie A, FA Cup, BET, Fox Entertainment, StarLife, ROK 2 and CBS Reality and more,” it noted.
Commenting on the initiative, the Chief Customer Officer for MultiChoice Nigeria, Martin Mabutho, said the offer reiterates the company’s commitment to give more value for money to loyal customers as it will enable them enjoy content on a higher package than what they paid for while also encouraging them to remain active to enjoy quality entertainment lined up for the year.
“We are pleased to launch this first-of-its-kind offer that will give our customers the opportunity to experience the exciting programming available across higher packages, at the price of a lower package.
“With this offer, we are giving a boost and topping up on what our customers pay for to enjoy more on our DStv and GOtv platforms.
“It’s our desire to make great content more accessible and we encourage our customers to take advantage of this special offer,” he said.
Mabutho added that the offer will enable more Nigerians to stay connected and keep up to date with the latest news, sports, local content and general entertainment this first quarter.
According to the MultiChoice executive, some of the exciting programming to look forward to starting January include:
FA Cup – MultiChoice Africa through its SuperSport channels will air the third-round matches of the 2018/19 Emirates FA Cup starting Friday, 4 January. This boosts MultiChoice’s major football title acquisitions which includes the Premier League, Serie A, La Liga and Champions League.
UFC®, the world’s premier mixed martial arts (MMA) organisation – With over 40 live events a year and 100 hours of magazine programming, DStv and GOtv fans will see the world’s best mixed martial artists regularly appearing on their screens starting Monday, 28 January.
Local Content – Critically acclaimed telenovela, Ajoche and hilarious comedy series, Flatmates make their debut on GOtv this January on Africa Magic.
He noted that the Step-Up offer is open to both active and disconnected DStv Access, Family and Compact customers while subscribers on GOtv Lite, Value, Plus and Max are also eligible for participation.
