About 400,000 lives were touched at the end of year 2018 MTN Nigeria’s Season of Surprises (SOS).
The closing event held at the MTN Plaza at Ikoyi in Lagos ended with the unveiling of the total number of lives touched by the SOS campaign that went round Nigeria.
The Chief Transformation Officer of MTN Nigeria, Olubayo Adekambi described the initiative as one of the numerous ways the company showed that it truly cares.
He assured that the company will continue to do more in contributing to the socio-economic development of Nigeria.
According to the Senior Manager, High Value, Marketing & Strategy Division, MTN Nigeria, Idowu Adesokan, over 90 locations experienced the season of surprises campaign.
“The first port of call was IDP camps in Benue State and Abuja followed by staggered visits to different malls where hundreds of shoppers were gifted with free vouchers that enabled them fill their carts. In all, over 50 supermarkets were visited with thousands of beneficiaries.
“Students across various levels of education also benefited from the initiative. Nine tertiary institutions including Colleges of Education and Polytechnics and 10 public primary schools were also visited by the SOS volunteers bearing gifts. Hundreds of people in 50 fuel stations got surprised with vouchers to fill up their fuel tanks.
“Patients in 27 General Hospitals received gift bags from MTN staff who also surprised passengers on 12 train trips from Abuja to Kaduna with refunds of their ticket fare. Every passenger in 59 buses heading out from two Bus Parks (in Lagos and Abuja) received refunds of bus fare, while five flights filled with passengers also received the same treatment. All gifts were given at random, with no criteria as to who was surprised,” he explained.
Speaking further, he stated that social media users also got surprised with various items which included tickets to popular musical concerts.
“The initiative has been greeted with positive reactions with over 1 billion impressions on #MTNSeasonOfSurprises,” he added.
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