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Why we launched Hollandia Chocomalt in 180ml pack – Chi

Hollandia ChocoMalt drink is now available in a new 180ml pack.

The new pack is intended to provide an entry point for adults and upsize for kids, while building on the commercial success the brand is enjoying following its launch in 2017, the company said.

According to the Managing Director, Chi Limited, Mr. Deepanjan Roy, the growing popularity of Hollandia ChocoMalt Drink reflects how its ready-to-drink convenience and quality instant nutrition is driving consumer demand for packaging sizes tailored ever more precisely to their specific lifestyle needs in an increasingly dynamic market.

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“We are aware of consumer expectations from us, and the new Hollandia

Choco Malt Drink 180ml pack is a great example of how we are innovating with pack sizes to satisfy consumers’ demand,” he said.

 

 

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