BA explains £4.5bn 5-year customer investment plan

The United Kingdom’s flag carrier, British Airways, is to invest £4.5 billion on customers within the next five years.

The investment, the airline said, was targeted at improving passengers’ experience apart from expanding to more African routes.

The plan will also focus on excellence in the premium cabins and more choice and quality for all its customers, it said.

These changes to British Airways’ in-flight entertainment system are just one of a number of ways that the airline is looking to better serve its customers.

British Airways’ Regional Commercial Manager for West Africa, Kola Olayinka, said the airline would be adding music from the London Symphony Orchestra to its entertainment system.