At a briefing in its office in Lagos, Nestle Water Resource management official, Tayo Olatunji, said the water education campaign which is currently being hosted through the initiative, Project WET, is part of Nestle’s Creating Shared Value (CSV) effort.
Olatunji said the idea behind the ongoing awareness campaign is to increase responsiveness, through water education among younger generations and the need to increase stakeholders-government collaboration in solving environmental issues associated with safe and available water.
“We also realise the need to increase awareness on water conservation, healthy hydration and cooperation with local communities which are our part of our company’s three pillar strategy for creating shared value.
“We are also taking advantage of the WET’s strong educational assets to meet CSV commitments locally, while at the same time, using Project WET Foundation to introduce and spread water education initiatives everywhere we operate thereby providing a mutual beneficial win-win relationship,” Olatunji also said.
He noted that Project WET campaign had been launched in both Lagos and Osun states and that in 2013, 4000 pupils were reached in 25 schools with 25 volunteers.
“The objective is to reach 10,000 pupils in 80 schools with 35 volunteers before the end of 2014,” he said.
To record further successes, the Nestle official said the organisation had struck partnership with StarBright, a non-governmental organisation and the State Universal Basic Education Boards so as to enjoy respective state governments’ support especially in the area of creating enabling and sustainable environment for implementation.