Coscharis begins end-of-year campaign for BMW

Speaking in Lagos on Tuesday, Group Managing Director, Coscharis Motors, Mr Josiah Samuel said that the end of the year retail campaign includes several communications activities that the company has employed to provide added value or incentives to its prospective and existing customers to stimulate immediate sales during the yuletide season.
According to him, the campaign is aimed at attracting new customers, keep present customers, counteract competition, and to take advantage of opportunities that are revealed by market research. He disclosed that his company would soon introduce new BMW models like the new BMW 4 Series Coupé and the new BMW X5, and have plans to support existing models that could generate volume.