Recent reports suggested the star would be introduced to the jungle camp, joining his younger brother Stephen, after The Hills newlyweds walked off the survival show earlier this week.
Montag and Pratt quit after just one episode – reportedly blaming the less-than-luxurious conditions in the camp for their departure.
But Baldwin’s publicist, John McGaillard, insists the star has not been approached to take over, telling Radar Online the reports are “news to him” and his client is still in California attending business meetings.
Baldwin previously appeared in US reality show Celebrity Rehab with Dr Drew last year.