C&F Porter Novelli gets new Head, Business Development, Operations

C&F Porter Novelli has appointed Ini Udoh as Head of Business Development and Operations. The position comes with responsibilities for leading business, growing client relationships, driving change and championing campaigns, including delivering growth for both clients and agency.

Udoh joins C&F Porter Novelli from Visco Netherlands B.V Nigeria where he was the Western Regional Channel Marketing/Wholesale Manager in charge of the management of over 87 business partners: distributors, boutiques, retailers, among others, in the region. He also had P&L responsibility and played a major role in realising the company’s sales target. 

Before that, Udoh had served as Senior Sales Manager/Country Account Manager (Nigeria), for Kirusa Incorporated, a global leader in providing communication solutions over data networks for consumers and enterprises, where he was responsible for the company’s Nigerian entry plan and overall general operations management, including partnership with all major telecommunication companies. 

He had earlier served as Managing Consultant of Cellcast Limited, a member of the OSMi Group, where he executed English Premiership Mobile Rights (EPL)–Pan Sub-Saharan Africa, in addition to pitching the rights and related products of such media properties as ‘Don’t Forget The Lyrics’ NIGERIA’ and ‘Idol Nigeria’. 

Udoh said, “I am delighted to be joining C&F Porter Novelli in this capacity at a time when the communications consultancy business is undergoing fundamental changes.   “PR today is so much more than just public relations as we traditionally know it. It requires fresh approaches. I look forward to being a part of the C&F Porter Novelli team as it takes on the challenges arising from these changes.” 

Chairman and Chief Executive Officer of C&F Porter Novelli, Nnaemeka Maduegbuna, added  that, “We are thrilled that Ini has joined C&F Porter Novelli. Given his track record as a business strategist who has driven business penetration and growth across selected sub-Saharan African countries for well over a decade, we look forward to Ini making significant contribution to our quest of adding optimal value to the growth and development of existing and new clients. 

Udoh holds an MBA from the Obafemi Awolowo University, Ile Ife, and a combined BA in Economics/Sociology and Anthropology from the University of Nigeria, Nsukka.