Fanta launches new communication campaign

One of Nigeria’s fruit flavoured soft drink, Fanta, has launched a communication strategy tagged “Play It Better” campaign.
The new campaign which kicks off in February is scheduled to run for 11-months on multiple media platforms – television, radio, out of home, digital and print.
The campaign will feature different television ads, cinema materials, out-of-home executions and radio ads rendered in the five major Nigerian languages – English, Hausa, Igbo, Yoruba, and Pidgin.
Speaking at the media launch in Lagos, Marketing Director, Coca-Cola Nigeria Limited, Patricia Jemibewon, said, “the key attributes of the Fanta brand are play, fun and excitement. Our new campaign brings these attributes to life in a unique way and connects even better with Fanta consumers.”
She added “The new campaign prominently features the well-known Fanta characters, who are now aged up and in their teens.”