Firm distributes Rice to Alleviate Food Crisis

Nigerian startup Egoras has launched a charitable initiative to alleviate the rising cost of food affecting households across the country.

The company says it has already distributed over 1,000 bags of its locally produced Ella Parboiled Rice in Abuja and recently expanded distribution to Port Harcourt, with plans to begin in Lagos soon.

The initiative, which began on October 12, 2024, is part of Egoras’ broader social impact strategy.

The rice, which is typically sold at N110,000 per 50kg bag due to inflationary pressures, is being offered at N45,000 as part of the company’s charity drive.

All purchases were made through the company’s Telegram mini app, Egomartbot, providing a seamless platform for customers to order.

Chief Executive Officer Ugoji Harry, highlighted the initiative’s importance, stating, “The current economic situation has pushed many families into extreme financial strain. Offering this rice at less than half its usual market price is our way of giving back and supporting those most in need.”

With inflation rates exceeding 30%, staple food items like rice have seen dramatic price hikes, making it difficult for many Nigerian families to meet their nutritional needs. To prevent potential exploitation by resellers, Egoras has implemented a one-bag-per-customer policy.

“This effort, though small, will hopefully provide relief to those most affected by the rising cost of living,” Harry added.

Harry acknowledged the broader context of food insecurity and economic instability in Nigeria, stating, “We believe that this effort, while small, will provide some relief to those most in need. Every bag of rice sold at this price is helping a family get through these tough times.”