5 Innovative Uses of Custom Rigid Boxes

Custom boxes have taken over the packaging industry, and for good reason. They offer features and benefits that standard boxes can’t. They can be customized in any way a brand wants, from their shape to the outer print. On top of that, there are various types of bespoke boxes to suit different needs, and custom rigid boxes wholesale are one of them. In terms of versatility, they offer everything custom packaging does. This allows them to be used for various products and purposes. This article will detail the innovative uses of rigid packaging.

What are the Inventive Uses of Custom Rigid Packaging?

As stated, these boxes are quite versatile in their design. They can be made in any shape or size and printed with any color, text, or finish. This opens a lot of avenues for businesses to use them to pack various goods. This is why there are different types of rigid packaging, each having a unique shape and utility. The following are some of the examples of kinds of rigid boxes that brands can use for their products:

• One piece rigid boxes
• Bux board boxes
• Book boxes
• Presentation boxes
• Double wall tray boxes
• Fence partitions boxes
• Book style boxes
• Collapsible foldable boxes
• Magnetic lock boxes
• Hinged flip lid boxes

The following are five innovative uses of custom rigid boxes that brands can take advantage of and increase their sales.

1-    Marketing and Branding

Firms spend a pretty penny to promote their brand in a bid to make it recognizable in retail markets and boost their sales. However, the usual marketing channels are quite expensive and can take up a major portion of the budget. While big businesses can cope with such an expense, small firms have to be smart about how they market their goods, as they have to work within their limited resources.

This is where custom rigid packaging comes in as a cost-effective yet potent branding and promotional tool. The versatile nature of the packaging comes in handy here. As stated, these boxes can be printed with any color, design, or finish, something that standard boxes can’t provide. This level of customization allows firms to utilize them to market their label and boost their visibility.

They can imprint their brand messages or logos on custom rigid packaging. However, just printing these elements isn’t enough for enhanced visibility. Businesses can create color contrast or use the spot UV finish to make branding elements more prominent than the rest of the design elements. This will ensure the buyer not only sees your products on retail shelves but also remembers your label.

That is not all; businesses can use the custom nature of rigid packaging to promote and expose their goods to potential buyers on social media at no extra cost. For example, they can print a QR code on the box linked to their social media channels or offer exclusive digital goodies or discounts. This will encourage the customers to make positive social media posts. This way, your products will be seen by thousands of potential buyers without having to spend a dime on marketing.

2-     Seasonal Appeal

Shops or businesses often run special sales during special events like Easter or Christmas. During such events, buyers tend to spend more than usual as they look for products to buy as gifts for their loved ones. With the help of the custom nature of bespoke rigid boxes, firms can tailor the packaging for such events and enhance the visibility of their goods, and attract customers.

For example, a business can use green and red colors to give the packaging a festive look for the holidays. On top of that, they can stamp their logo with silver metallic foil using the foil stamping finish to enhance the overall look and appeal of the packaging. This will not only make your goods stand out but will also improve their chances of making a sale.

3-     Eco-Friendly Brand Image

In the last few years, the debate around climate change and sustainable production practices has intensified. This has led to a shift in buyer habits and how brands operate. Customers now prefer goods made with sustainable materials with a low carbon footprint. To draw such buyers, businesses have made green initiatives part of their values.

Custom rigid packaging can help them get a step closer to their sustainability goals and attract eco-conscious folks to their products. The boxes are made with quality materials derived from recycled fiber and have a minimal carbon footprint. On top of that, brands can use the tailored nature of the packaging to their benefit and proudly display their devotion to green initiatives by printing it on the box. This will let the buyer know that you care about leaving a better place for future generations and will also boost sales.

4-     Product Safety

The custom nature of the rigid boxes can be used in a variety of ways, and item protection is one of them. The packaging is made as per the exact size and shape of the product for a snug fit. This means the goods don’t move around during transit or handling, which reduces the risk of damage. On top of that, these boxes are made with thick paperboard, which makes them durable enough to keep the product safe from external factors like water or heat.

You must be wondering that this isn’t an innovative use of rigid packaging, but a general one. The inventive use of the packaging is its custom inserts. Firms can add inserts like dividers into the box to further improve the product presentation. However, these custom inserts can also act as padding for delicate products and keep them safe during shipping.

For example, a business selling scented candles can use bespoke inserts to keep its goods safe from damage during transit and handling. The candles are usually encased in glass, and without any insert to keep them in place, they will move around and collide with one another and might break. A custom divider will not only keep them apart but also in place, and the candles will be delivered in pristine condition.

5-     Limited Edition Hype

Bespoke rigid boxes can be used as limited edition packaging to generate buzz for your products. This has the potential to turn your custom box into a memento. Businesses can utilize their custom nature to create packaging using artwork exclusive to a limited number of units. This will create hype around your product and will increase its perceived value. What it will do is it will encourage the buyer to make an impulse purchase out of fear of missing out. On top of that, since the box is made of thick paperboard and will maintain its pristine presentation, it will serve as a collectible.

Conclusion

With their versatile nature, custom boxes have won over the packaging industry. They offer benefits and features like enhanced protection and increased brand visibility that standard boxes can’t provide. Custom rigid packaging is no different in this regard and offers even better protection due to its structural strength. While other custom boxes are made with Kraft paper or cardboard, these are made with thick paperboard, which makes them sturdy. CPP Boxes is the leading rigid boxes manufacturer in the US, offering bespoke packaging that suits your brand’s every need. Visit our site and get a quote for your ideal custom box.