Today, Saturday, July 6, 2024 has been long-awaited. Indeed, we, at Media Trust Group, and the ardent readers of Daily Trust titles, have longed for the arrival of this beautiful companion, Weekend Trust, since the last three months when the management commenced announcement across media platforms, the conception of this new publication and its expected delivery in July, 2024.
This new title, Weekend Trust, is one of the company’s innovative approaches to the contemporary media ecosystem where media convergence on the Internet has made changes to what news readers appreciate and how they consume information. The Weekend Trust, therefore, is being published in the context of the repositioning of the company’s media contents, a step that has led previously to the creation of Trust TV, Digital Trust, Teen Trust, Trust Radio, Aminiya, and other periodicals. With these publications, the Media Trust Group serves every segment of its audience news in the formats that they can access, appreciate, and use for their benefit. At the centre of the evolution of our contents and platforms is, therefore, our audience; we prioritise the challenge of meeting your information need.
Central to the focus of Weekend Trust is in-depth reporting and great writing that will provide our readers with the kind of insights needed to understand and make diverse decisions in the current social, political and economic atmosphere in Nigeria. We shall provide readers with a comprehensive understanding of complex issues, through in-depth analyses, contextual reporting, data analyses and interviews with actors in various spheres. Our reporters shall go beyond reporting the bare facts, to digging deep into the background of the facts, revealing the patterns and trends, challenge assumptions and biases, in order to deliver informed contents for the good of the society.
In addition to our in-depth and interpretative reporting, Weekend Trust shall not shy away from its constitutional responsibility of holding those in authority accountable to the people, through investigative reporting. Over the years, the Daily Trust titles made a name and became renowned for fearless journalism that has earned the respect of every class of the Nigerian society and won media awards, including the Newspaper of the Year, by the Nigeria Media Merit Award (NMMA) in 2016. We shall not shirk from keeping to that tradition; our journalists are prepared to do the kind of reporting that will enhance the development of Nigeria, at both the national and sub-national levels. Accountability journalism shall be the signature of Weekend Trust, and we shall not let down our audience who keep a date with us every Saturday.
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We subscribe to the social responsibility theory of the media hence we are committed to the stability of the country and the general good of the population. For this reason, Weekend Trust shall pay attention to journalistic reporting from the human interest perspective, putting the plight of the ordinary Nigerian ahead of any other consideration, including profit. This is because the cornerstone of every democracy is the welfare and security of the people, a principle that is enshrined in Chapter 2 of the 1999 Constitution of the Federal Republic of Nigeria. We shall provide you with the kind of information that you need to participate in the country’s democracy effectively. In doing so, we shall be fair to all parties, both the powerful and ordinary Nigerians, ensuring that the contents are salted with equity, balance, and clarity that will gain the confidence of our readers and Nigerians in general.
The Weekend Trust is rich with diverse, resplendent, colourful, and sumptuous contents that will keep our reader engaged throughout the weekend. There are several feature stories that interrogate news events, mainly from the human angle perspective, from all the six geopolitical zones of Nigeria. There are interviews with personalities that talk about their lives and issues in the country’s social and political spaces. The interviews are literally collectors’ artefacts, as those featured are not just newsmakers, but stakeholders in the Nigerian project.
We have a robust section on sport, which contains in-depth reports, interviews and commentaries on different sporting activities and events, not only in Nigeria, but across the globe. The Art and Entertainment segment of the Weekend Trust is also very robust, bringing you all that is happening in the culture space, defining the thinking of the young adults, as well as those things that are in vogue in the worlds of drama, literature, music, fashion, and the creative sector in Nigeria and beyond. The viewpoints of our columnists are illuminating, both in content and in style. As it is with other columnists who write for Daily Trust, the columnists in Weekend Trust are independent in their thinking, but nationalistic in their approach to the socio-economic and political issues they interrogate.
Your expectations from us are wide and tall. In great measure we shall rise to them in length and breadth.
Welcome to Weekend Trust!
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