Public Relations y in the country have been told to cultivate the habit of creating awareness campaigns for a cleaner environment for a healthy living.
The Chief Executive Officer (CEO), Trash Movers Nigeria Limited, and a Fellow of the Nigerian Institute of Public Relations (NIPR), Mrs. Grace Ayoola, gave the charge while speaking to the journalists in Abuja on the occasion of World Environment Day
She said that achieving a clean environment begins with a communication and awareness campaign either at the workplace or communities on the importance of a clean environment to healthy living.
She bemoaned the lack of awareness on the health implications of an untidy environment, adding that inclusive sensitization campaigns have become imperative in educating the masses on the importance of waste management.
According to her,“ We realized that a lot of people neglect that aspect of life clean environment , people don’t just bother about their environment. All we think about is our just body.This was why we started the campaign. CLEAN UP Abuja.
“ I believe that achieving a clean and welcoming environment begins with communication and awareness campaigns to communities on the importance of a clean environment to healthy living” .
She called on PR practitioners at all levels to push for such campaigns as part of their organisations’ Social Responsibility efforts, adding that it is part of her organisation’s social responsibility efforts to propagate a culture of clean environment among residents of the Federal Capital Territory.
Speaking on the successful outreach over the years by her organisation, she expressed her inability to carry out this laudable task this year for lack of collaborations, but praying that next year, there will be a change.
She attributed most of the successes of the campaign to her passion for a safe ecosystem and her Professional PR experience over the years, which assisted her in strategically engaging relevant stakeholders.
She promised to sustain the campaign through continuous enlightenment and follow-ups and letting people know the importance of a clean environment and sensitizing them on how to convert trash to gain.
The PR practitioner called on government and concerned stakeholders to partner and continually support efforts at making the environment livable through sponsorship and funding of Environmental Corporate Social Responsibility, CSR projects.
Ayoola commended the President of the Nigerian Institute of Public Relations for taking the steps and initiatives to plant trees across the country to mark the 60th anniversary of the institute.
She has engaged in different cleanliness campaigns in many communities in the Federal Capital Territory ( FCT ) to giving back to the society.
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