Inside House of Iveshead’s African Nouveau Collection

House of Iveshead, founded in 2017, is a brand dedicated to redefining fashion with a focus on comfort for women. Under the creative direction of Beatrice Omere, the brand seeks to elevate the prominence of Ankara fabrics, which despite their uniqueness and richness, remain underrepresented in the modern world.
According to Beatrice, Ankara fabric holds immense cultural significance, yet its potential for everyday wear beyond traditional occasions like church services or wedding ceremonies is often overlooked. With this in mind, House of Iveshead aims to democratize the use of Ankara fabrics, allowing women to incorporate them into their daily wardrobes.
The recent launch of the brand’s first collection, titled the African Nouveau Collection, affirms its commitment to celebrating African culture and empowering African women. Designed with African women in mind, the collection honours the rich African heritage and presents modern styles using traditional patterns.
Through the African Nouveau Collection, House of Iveshead invites women to embrace their cultural identity with confidence and style. Each piece in the collection symbolizes the brand’s mission to elevate Africa’s Ankara fabric onto the global stage.
By championing the beauty of Ankara fabrics and celebrating African culture, the brand invites women of all backgrounds to join in the journey of self-expression and cultural appreciation.