The Nigeria Communications Commission (NCC) has given regulatory approval to Emerging Markets Telecommunication Services Limited (EMTS), to officially rebrand from Etislat Nigeria to 9mobile.
Its Director, Public Affairs, Tony Ojobo, said the regulator had been officially notified about the name change, adding that it has received the blessing of the regulator. The telco, in a statement, announced to its over 20 million subscribers, government, and all relevant stakeholder groups that the telco has changed its name Etisalat Nigeria to 9mobile.
It said it is a further testament of its unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.
Its Chief Executive Officer (CEO), Boye Olusanya, explained in a statement that the new trading name, 9mobile represents the telco’s 0809ja heritage, its 9ja-centricity, and evolution over 9 years of operations in Nigeria.
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