The National Institute of Marketing of Nigeria (NIMN) has reiterated that marketing practices must align with ethical principles, promoting honesty, fairness and accountability to ensure the long-term success of businesses, enhance consumer trust, and contribute to the socio-economic advancement of the country.
It noted that professionals, experts, scholars and thought leaders, would shed light on the indispensable role of marketing and ethics in driving sustainable nation-building efforts during its forthcoming conference in Abuja.
The president of NIMN, Idorenyen Enang, stated that for Nigeria to attain sustainable development, there is a need to imbibe strong ethical leadership while harnessing the nation’s greatest asset, the people.
He stated that the conference was inspired by the need to review the Nigerian ecosystem while creating a platform for discourse with relevant stakeholders including the government and private sector to share ideas on delivering better leadership quality and harnessing its human resources for sustainable development of businesses and the economy.
“I believe that our greatest asset as a country is our people. As an institute, we are developing ways to foster conversations around the role of marketing and ethics in building the nation. What makes a great nation and what makes a great person is ethics,” he said.
He said industry experts, who would speak on the theme of the conference, ‘The Role of Marketing and Ethics in Nation Building’, will share their invaluable insights, highlighting successful ethical marketing campaigns, innovative approaches and emerging trends.
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